If digital marketing feels confusing right now, you’re not alone.
Make Me Local, we believe clarity drives growth, which is why we’ve created a Jargon Buster & FAQs Handbook to help business owners understand what actually matters (and what doesn’t).
Why Digital Marketing Feels More Confusing Than Ever
If you’re a service-based business owner, chances are you’ve heard terms like:
SEO, AI SEO, GEO
Zero-click search
Google AI Overviews
Search Everywhere Optimisation
Structured data
Authority signals
And thought: “I should probably understand this… but I’m not sure I do.”
You’re not alone.
Digital marketing has always had a jargon problem, but with the rapid rise of AI-powered search tools and platforms, it’s become even harder for business owners to separate what’s important from what’s just noise.
That confusion often leads to missed opportunities, poor decisions, or sticking with strategies that no longer deliver results.
How We Do Things Differently at Make Me Local
At Make Me Local, we don’t believe in hiding behind buzzwords.
As a growth partner, our job isn’t just to do the work, it’s to help you understand:
What’s happening
Why it matters
How it contributes to real business growth
That’s why we’ve always focused on:
Explaining things in simple, human language
Connecting marketing activity to leads, enquiries, and revenue
Cutting through hype and focusing on actual desired outcomes
This handbook is a natural extension of that philosophy.
What You’ll Find Inside the Handbook
The Make Me Local Jargon Buster & FAQs Handbook brings together the questions and explanations we’ve shared with clients over the years, especially as search and AI have evolved.
Inside, you’ll find:
Plain-English explanations of common digital marketing terms
Clear answers to frequently asked questions we hear from clients
Simple explanations of AI search, SEO, and visibility
Guidance to help you make more confident marketing decisions
No fluff. No sales spin. Just clarity.
We also update it regularly as new terms and questions arise and evolve.
Who This Handbook Is For
This guide is ideal if you:
Run a service-based business
Feel overwhelmed by digital marketing terminology
Want to understand how SEO and AI search actually affect your business
Prefer straight-talking advice over buzzwords
Want to be a better-informed decision-maker
You don’t need to become a marketer, you just need enough clarity to make smart choices.
From Jargon to Growth
Understanding the language of digital marketing isn’t about sounding clever, it’s about unlocking growth.
When you understand:
How customers really find businesses today
Why visibility matters beyond Google rankings
You’re in a much stronger position to grow sustainably.
That’s why, Make Me Local has evolved from a traditional SEO agency into a growth partner, focused on outcomes, clarity, and long-term visibility across every search surface.
This handbook is one small but important step in that journey.
Download the Free Jargon Buster & FAQs Handbook
Stop guessing what digital marketing terms mean. Start understanding what actually drives enquiries and growth.