Local SEO success and growth: Bromley Vehicle Test Centre
The project overview
Company: Bromley Vehicle Test Centre
Location: Bromley
Service Focus: Lead generation – prioritising MOT bookings
Project Duration: Ongoing (performance measured quarterly)
Accelerating bookings with local SEO expertise
Bromley Vehicle Test Centre was struggling with quality lead generation. They wanted to boost MOT and servicing bookings through their website. The business had a solid local reputation, but its online visibility and lead generation weren’t delivering at the desired pace.
Full-Throttle Growth For Bromley Had Several Challenges
The MOT and car servicing market in Bromley is highly competitive, with multiple garages competing for the same keywords. The challenge wasn’t just about showing up—it was about standing out and converting visitors once they arrived.
We focused on building a more substantial local search presence, enhancing user experience, and creating a high-converting digital journey that catered to both Google and real customers.
Our Plan Of Action For Local Lead generation
With garages on every corner and online searches flooded with options, standing out wasn’t easy. That’s where we came in. Through targeted local SEO, a refined website experience, and conversion-led content, we helped them accelerate results.
Competitor and UX analysis
Using heatmapping and traffic data, we identified where the existing user journey was falling short. Clearer calls to action were introduced, along with an optimised content structure to guide visitors toward booking an MOT or service with minimal friction.
Laser-focused local SEO
We conducted thorough keyword research on MOT and garage services in Bromley, identifying high-intent queries to enhance rankings and visibility.
On-page and technical SEO enhancements
We implemented a structured on-page SEO strategy using localised meta titles, headers, and schema markup, giving search engines—and users—everything they needed. Speed enhancements, mobile responsiveness, and better CTA placement also improved performance.
Website improvements
We designed user flows that made it easy to book an MOT in just a few clicks, featuring standout CTA buttons, simplified navigation, and a clean, modern design that inspires trust.
The outstanding and consistent results (Year on year growth 2023 vs. 2024)
We’ve seen consistent, measurable improvements across the board. The business now dominates local search results and is capturing significantly more leads through its website.
MOT bookings:
316 in 2024 vs 93 in 2023 — a +238.8% increase
Website traffic:
81,987 sessions in 2024 vs 76,260 in 2023 — up +7.5% YoY
Phone enquiries:
450 calls in 2024 vs 164 in 2023 — a +174.4% increase
Search rankings:
Now consistently ranking #1 for “MOT Bromley”, the primary service keyword.
Ready to accelerate your traffic gears?
Let’s talk about how local SEO can put your services in front of the right people, at the right time. Get in touch at hello@makemelocal.com or call 0800 772 0022
Why did our approach work from Bromley Vehicle Test Centre?
We didn’t rely on guesswork—we let the data guide the strategy.
By aligning SEO, design, and user experience with clear business objectives, we created a site that consistently delivers results for the client. Local intent, strategic content, and a frictionless booking journey were the winning combination.