Driving local leads through innovative SEO and website development: Inspire Electrics
Project overview
Company: Inspire Electrics
Location: Glasgow
Service Focus: Lead Generation
Duration: Year-on-year performance (2023–2024)
The challenge: Standing Out In A Saturated Market
With Glasgow’s electrical services market crowded with established players, Inspire Electrics needed a bold digital presence to stand out from the crowd. The goal? To generate consistent, high-quality enquiries for domestic and commercial work, without relying on paid ads.
We knew the business couldn’t afford to blend in. Everything from the user journey to the content needs to connect clearly and instantly with their ideal customer.
A Two-Pronged Strategy: SEO And Web Design
To make a real impact in a saturated market like Glasgow, it wasn’t enough to drive traffic — we had to make sure the website worked hard to convert every visit into a lead.
While our SEO team focused on increasing visibility and improving rankings with an innovative, local-first strategy, our designers and developers built a brand-new website from the ground up. The result? A seamless digital experience that reflects the personality of Inspire Electrics and turns curiosity into action.
Local SEO: Empowering Brands Where It Matters
Breaking into a competitive, niche market like fencing services on a national scale requires more than just a well-built website — it demands a strategy that adapts, evolves, and performs at every touchpoint.
Here’s what we did:
New service pages
Our content team created targeted landing pages for each core service, helping Inspire appear in relevant searches at the right time.
Hyperlocal keyword research
We conducted in-depth research into what Glasgow homeowners and businesses were actually searching for, and then built content around those insights.
Technical SEO improvements
From site speed to mobile optimisation, we ensured the site met Google’s expectations and users’ needs.
Reputation-first approach
We helped Inspire increase its Google review count by over 65 since the start of 2024, reinforcing trust signals and improving click-through rates.
Ongoing tracking and CRO
(Conversion Rate Optimisation) were built into the plan—every form, call button, and WhatsApp CTA was tested and refined for improved performance.
Web Design And On-Brand Content: Built To Convert And Connect
Our design team built Inspire, a sleek and professional website, from the ground up. It wasn’t just about looking good—it was about communicating trust, clarity, and expertise from the moment a visitor landed.
Content that resonates: Our writers craft clear, informative, and keyword-rich copy that resonates with both domestic and commercial audiences.
Custom design, not a template: The new site reflects Inspire’s brand identity, with clean visuals and bold colours that stand out.
Clear user journeys: Whether a visitor prefers to call, email, or use WhatsApp, we ensured that all conversion paths were easy to access and simple to use.
Built for mobile: Given the nature of the service, we knew most visitors would be on phones, so we designed with mobile-first usability in mind.
Give your business a boost
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What happened when everything came together: The results (2023 vs. 2024)
The numbers speak for themselves—our dual approach delivered dramatic year-on-year improvements for Inspire Electrics:
Calls
136 vs 13 (+946%)
Emails:
48 vs 6 (+700%)
Forms:
143 vs 18 (+694%)
Google Reviews:
65+ new reviews since January 2024—building authority and trust with local clients.
Why Did This Approach Work?
By tackling both visibility and experience, we delivered a full-circle solution. It wasn’t just about climbing the search rankings (though that certainly happened). We ensured that once people found Inspire Electrics, they stayed.
The SEO strategy helped them be seen by the right audience at the exact moment those people were searching for the services they offer. But visibility means nothing if the experience falls flat — that’s where the new website came in. Clean design, intuitive navigation, clear service pages, and easy contact options (including WhatsApp) made it effortless for users to take the next step.