A Complete Online Revamp, Driving Bookings Into 2027: Oakley House
Project overview
Company: Oakley House
Location: Bromley, Kent, and South East London
Service Focus: Website redesign and lead generation
Duration: Ongoing (with measured performance from March 2024 onwards)
The Challenge: Turning A Traditional Venue Into A Digital Booking Powerhouse
Oakley House had the local charm, space, and a team ready for service. The only thing lacking? An outdated online presence led to a fall in bookings and a lack of interest in converting into action. With the increasing demand for online research and digital bookings in the events space, it was time to elevate the online experience to the same standard as the physical one. The client’s primary objective was clear: increase bookings for weddings and event hire across Bromley and North Kent. However, in a competitive venue market, we needed to do more than drive traffic—we had to deliver a compelling digital experience that converted.
How Did We Deliver Results That Focused On Long-Term Bookings?
Website redesign that inspires confidence
First impressions matter a lot—especially when you are searching for a venue for weddings, celebrations, and more. We created a completely redesigned website that reflects Oakley House's premium appeal.
Full rebrand using high-quality imagery and a modern layout
Enhanced service pages to showcase the breadth of event hire options
Clear, intuitive navigation tailored to different user journeys (wedding, corporate, parties)
Hero imagery and callouts are designed to evoke trust and professionalism
The design wasn’t just visual; it was a planned strategic move crafted to lead users toward enquiry.
CRO that turns browsing into bookings
A good website looks excellent. A great website converts. Now, it was time to implement conversion-focused improvements across the site:
Trust signals like testimonials, reviews, and accreditations are added throughout
Clear CTAs above the fold on all key pages
Streamlined enquiry forms with reduced friction
The result? Hundreds of high-value enquiries through forms, calls, and emails—plus a bookings calendar filling up years in advance.
Mobile optimisation for the users on the go
Most users were landing on the Oakley House website via mobile and bouncing. We fixed that. How? Let’s have a look:
Mobile-first design ensures images and CTAs scale perfectly on all devices
Improved load times and Core Web Vitals performance
Simplified mobile navigation so users could browse and enquire with ease
Tap-to-call and click-to-email functionality across mobile pages
The design wasn’t just visual; it was a planned strategic move crafted to lead users toward enquiry.
Let’s Transform Your Online Presence
Whether you’re looking to increase bookings, generate leads, or build trust, we can create a digital experience that delivers results. Contact hello@makemelocal.com or call 0800 772 0022
The Results: Fully Booked And Future-Ready
492 Forms Submitted (Mar–Dec 2024)
313 Calls
114 Emails
Consistent top rankings for:
Wedding Venues Bromley
Venue Hire Bromley
Halls for Hire in Bromley
Venue Hire Kent
Booking calendar filled through 2025, 2026—and now into 2027
Why Our Approach Worked
Our combination of a full-scale redesign, CRO enhancements, and mobile UX improvements helped Oakley House become the go-to venue in Bromley. With intelligent SEO techniques winning half the battle and a website that converts like a machine, success is inevitable.
With bookings confirmed well into 2027, this case study demonstrates that digital transformation isn’t just about visibility—it’s about creating an experience that feels effortless, professional, and trustworthy.