Manage and optimise SEO and digital performance across key accounts focusing on organic growth, CRO, and measurable results
Analyse data using GA4, Google Search Console, heatmaps, and SEO tools to generate insights and actionable recommendations
Collaborate with developers, designers, content, and account managers to deliver website improvements, campaigns, and optimised user experiences
Manage and optimise SEO and digital performance across key accounts focusing on organic growth, CRO, and measurable results.
Analyse data using GA4, Google Search Console, heatmaps, and SEO tools to generate insights and actionable recommendations.
Collaborate with developers, designers, content, and account managers to deliver website improvements, campaigns, and optimised user experiences.
A typical day usually starts with checking in on client needs, seeing if there are any requests, feedback, or priorities that need addressing first. Once that’s clear, I move on to reviewing performance, checking GA4, Search Console, and key KPIs to spot any changes in traffic, rankings, or conversions.
From there, my day is split between analysis and execution. This can include SEO audits, keyword research, content optimisation, or reviewing heatmaps to identify CRO and UX improvements. I turn these findings into clear, actionable tasks or briefs for developers, designers, or content.
About to be 5 months
There’s something rewarding about taking complex data, connecting it with real user behaviour, and translating that into strategy that performs. The role constantly challenges me to think critically, stay curious, and keep learning. I enjoy the process of analysing performance, spotting patterns, and gradually refining an approach. Even small improvements can have a meaningful impact, and seeing those changes translate into better engagement, stronger visibility, or higher conversions is incredibly motivating.
Yes, I work closely with clients as part of my role. I enjoy seeing how different industries have different priorities, challenges, and audiences, which keeps the work interesting and encourages me to adapt my approach rather than rely on a one-size-fits-all strategy.
Yes, I’m certified in Advanced Google Analytics and Google Tag Manager Fundamentals.
I’d say my analytical thinking and problem-solving are my strongest skills, particularly when it comes to interpreting insights and making informed decisions.
My career in digital marketing began in 2017 as a Sales and Marketing Coordinator, where I was first exposed to the world of online marketing and how digital channels drive enquiries, engagement, and measurable results. I then moved into a range of marketing roles across different industries, including creative and retail, mobile applications, fintech, etc., which allowed me to build a broad, performance-led skill set and adapt my approach to different audiences and business goals.
Most conversion issues aren’t technical. They’re usually about clarity, trust, or user intent.
Outside of work, I enjoy painting (check out my art at@thingsnthangs), playing board games, and trying new places to eat with friends. I’ve also recently started learning to DJ and, while I’m nowhere near good yet, I’m having a lot of fun. I also enjoy spending time with my dog, who keeps me active and taught me a lot about patience, especially when she decides to bark mid-Teams meeting.
